Use case · Development
Custom CRM.
B2B services network, multi-branch.
The need
Appointments and sales follow-up handled branch by branch, with no central steering or customer view.
What we delivered
A custom CRM fed by heterogeneous ERPs: customer targeting, sales-route planning and opportunity tracking at group level.
Our method
Reconciling each entity’s customer base, then building the steering with the sales teams: routes are built on real customer data, not on branch spreadsheets.
Result
100k+
customers reconciled
1 CRM
for dozens of entities
Routes
built on real customer data
×3
team execution speed